North American Oil & Gas Pipelines

OCT 2018

North American Oil & Gas Pipelines covers the news shaping the business of oil and gas pipeline construction and maintenance in North America, including pipeline installation methods, integrity management innovations and managerial strategies.

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6 North American Oil & Gas Pipelines | OCTOBER 2 018 Think global, act local. That has been a mantra of grassroots activ- ism for decades. It's also a sentiment that would benefit those in the pipe- line industry. Oil and gas pipeline projects have increasingly been the main target of anti-fossil fuel activ- ists over the past decade, as opposi- tion groups have found success in delaying construction through di- rect protest and a robust misinfor- mation campaign. To combat the tactics of these adversarial groups, pipeliners must think about the overall success of the industry and do all they can in their local communities to spread the positive stories of the industry. That means getting involved in local town- hall meetings, attending community events and — most importantly — talking to your neighbors. Too often as a society, we rely on social media and technology to communicate. Putting that barrier between face-to-face interaction is eroding the foundations of com- munity. Through guise of online anonymity, people are allowing neg- ativity to reign. Social media can be- come an echo chamber, where only one side of the debate is reflected. Getting out and actually speaking to the people in your neighborhood creates trust. One thing I have heard throughout my time covering the oil and gas pipeline industry is that this business is all about relationships. That same mentality must apply to everyday people. Your friends and neighbors aren't hearing about the good things the pipeline industry does. More and more, they're turning to their so- cial media feeds for news. As of Au- gust 2017, two-thirds (67 percent) of Americans reported that they get some portion of their news on social media, with 20 percent doing so of- ten, according to a survey conducted by the Pew Research Center in Sep- tember 2017. We all know of the suspect web- sites and "memes" that can spread misinformation, while some groups will twist news stories to reflect their biased opinions. Unfortunately, the pipeline industry has become a target for these kinds of online posts from opposition groups. And let's be clear. There's no such thing as "fake news." If it's fake, it's not news. However, battling misin- formation has become routine for the pipeline industry, according to Tim Aydt, president of Marathon Pipe Line LLC (MPL). These anti-pipeline cam- paigns refuse to acknowledge the facts about pipeline safety and the societal benefits that indirectly come from energy and pipeline infrastructure de- velopment. "To make the case for energy in- frastructure development, energy consumers must understand that the benefits provided by hydrocar- bons goes well beyond transporta- tion fuels and instead encompasses nearly every product we touch in our daily lives," Aydt says. "Without the oil and gas molecules coming out of the ground, the building blocks for plastics, chemicals and many other feedstocks would not be possible in scalable quantities. Life-saving phar- maceuticals, cellular phones, cloth- ing fibers, building materials, and literally tens of thousands of prod- ucts we depend on daily would not be possible without hydrocarbon ex- traction and development." Helping people understand those benefits are precisely why industry proponents must spread the posi- tive message about pipelines. To cut through the echo chamber of social media, that message is best told face- to-face. Talk to Your Neighbors About Pipelines PUBLISHER Bernard P. Krzys EDITORIAL Editor: James W. Rush Managing Editor: Brad Kramer Contributing Staff Editors: Sharon Bueno • Chris Crowell • Andrew Farr Keith Gribbins • Mike Kezdi • Pam Kleineke SALES+MARKETING Marketing Director: Kelly Dadich Advertising Sales Manager: Ryan Sneltzer Advertising Account Manager: Todd Miller Events Sales Manager: Brittany Cline PRODUCTION+FULFILLMENT Production Manager: Chris Slogar Graphic Artists: Sarah Haughawout • Deb McManus • Joan Satow Director of Web/Audience Development: Mark Gorman Audience Development and Sustainability Coordinator: Cayla Poteete REPRINTS Wright's Media Ph: (877) 652-5295 • Fax: (281) 419-5712 EDITORIAL ADVISORY BOARD Mark Bridgers Principal, Continuum Capital Matt Fleming Director, Business Development, Industrial Products, The Lincoln Electric Co. Butch Graham Senior Auctioneer, Ritchie Bros. Auctioneers Eric Kleinhenz Executive Vice President, Managing Director — Pipeline Operations, Mott MacDonald Tara Podnar McMahan Head of Section, Integrity Solutions, DNV-GL Bob Osborn Senior Vice President, Pipeline Division, Michels Corp. Neil Waugh Senior Vice President, NPL Canada Ltd. John Weaver Corporate Business Manager, John Deere Construction & Forestry Division Chris Yoxall Senior Executive Vice President, ROSEN Group Chief Executive Officer: Bernard P. Krzys President: Robert Krzys Controller: Marianne Saykes 10050 Brecksville Rd. Brecksville, OH 44141 USA Change of Address/Subscription Updates (330) 467-7588 PIPELINE LEADERSHIP CONFERENCE Nov. 7-8 The Woodlands (Houston) Texas Fourth Annual Brad Kramer | Managing Editor Twitter: @NAOGP1 Editor's Message

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